Auto-Boost/Promote Organic Content
Automatically promote organic posts using pre-existing campaign set-up or alert users when an organic page post hits a predetermined organic metric threshold

Manual, Fragmented, Spreadsheet based
Optimised against channel metrics
Optimised only within paid
Real time optimisation driven by AI & Automation across campaigns, ad variants, targeting and placements
Re-use top-performing content across channels, markets and Business units.
Optimised across Paid, Owned (organic) and Earned (listening)
Email, Excel, Asana, Slack Siloed Workflow with no accountability.
Redundant and duplicate building and execution by placement and channel .
Manual, expensive, Inconsistent and Dated One-off Reporting.
Contextual Collaboration across brand & agency partners
Streamlined, Automated, Dynamic Ad Building and AI-based optimisations
Real Time, Collaborative, Automated Unified Dashboards across Business and Channel metrics
Potential for Off-brand, Rogue, Incosistent Content.
Un-managed, Un-Supervised and Un-audited User Mangement.
Un-secured access to budgets and Accounts. No Crisis Readiness.
Global Brand Consistency, Governance Rules and Approval Processes.
Structured User Roles, Federated User, Audit Trails
Controlled and Managed access to Budgets and Accounts, 'Pause Media' feature for Crises.
Increase ROI of content with re-use across channels, markets and business units
Realise efficiencies leveraging a single UI for omni-channel campaign creation
Access Real Time Omni Channel dashboards to view reporting across business & channel metrics
Increase ROI of Advertising Campaigns using AI powered optimisations towards business outcomes
Collaborate on creative assets with creative and media agencies and internal stakeholders in a centralised library with an approval process to ensure consistent brand voice
Forecast your Reach and Frequency campaign performance by comparing multiple scenarios to make more informed budget decisions
Connect multiple sources of customer data to dynamically create, target and reach audience segments with relevant messaging
Promote organic posts automatically once they achieve a set performance threshold
Pre-configure campaign details to ensure consistent and accurate set-up across all teams
Standardise the naming of campaigns to ensure effective campaign management and seamless reporting
View cross-channel, paid, owned, and earned reporting insights, updated in real-time within a single dashboard
Schedule automated reporting exports to Sprinklr users or external stakeholders to stay informed of campaign performance
Combine social channel metrics with business outcomes in one consolidated dashboard using Sprinklr’s integration with third-party analytics providers
Allocate budgets in real-time using AI across campaigns, ad variants, audiences and placements to ensure increased return on ad spend
Automate actions against your ads based on weather conditions, TV shows and sports moments
Maximise ad performance with AI-powered optimisations towards business outcomes or custom metrics
Intelligent System to optimise Ad campaigns to improve ROI & Save Time
Applies AI-powered optimisations to groups of campaigns and visualises ROI as a result of automated changes made to budgets, bids, ad pacing, ad performance, etc.
Automatically re-allocates budgets across targeting & creative variations towards any optimisation goals
Identifies top performing hours of the day for campaigns by comparing against historical performance
Adjust bids cross campaigns & targets to reduce cost
Automatically rotates ads within each ad set to avoid wasted spend and ad fatigue
Identify ad posts that are seeing a drop in engagement, i.e. resulting in higher costs for delivery
Advanced advertising automation features enables practitioners to get more done, faster.
Automatically promote organic posts using pre-existing campaign set-up or alert users when an organic page post hits a predetermined organic metric threshold
Automate content and campaign approval flows to avoid any brand risk
Take multiple actions with one click
Quick and easy way to create insightful reports. Sprinklr does the heavy lifting and shortens the learning curve of report creation
One click to pause all advertising activity during brand crisis
Pre-configure campaign details for your team to ensure setup accuracy across all teams
Automate actions against your ads in real time based on weather conditions, TV shows and sports (NFL, MLS) moments
Automate the process of naming campaigns, ad sets and ads to have a consistent taxonomy across teams
Schedule automatic delivery of reporting insights to Sprinklr users or external stakeholders to stay informed of campaign performance
Import marketing briefs to automatically create campaigns in Sprinklr
Set up conditions to automatically perform manual tasks such as changing bids/budgets or pausing/activating ads based on sentiment or performance
Applies AI-powered optimisations to groups of campaigns and visualises ROI as a result of automated changes made to budgets, bids, ad pacing, ad performance, etc.
Automatically re-allocates budgets across targeting & creative variations towards any optimisation goals
Adjusts bids across campaigns & targets to reduce cost
Identifies top performing hours of the day for campaigns by comparing against historical performance
Automatically rotates ads within each ad set to avoid wasted spend and ad fatigue
Identify ad posts that are seeing a drop in engagement, i.e. resulting in higher costs for delivery
Automatically rotate targeting inputs within an Ad Set to optimise the campaigns to increase ROI
Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organisation.
You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.
Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organisation increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.
Because love means never having to say you missed an opportunity to improve CXM.
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