The Modern CMO

The Modern CMO presented by Sprinklr: How Brands Can Leverage the Millions of TikTok Users

Social platforms are evolving fast and we know staying ahead of the curve can be challenging. As the first API partner with TikTok supporting in-feed video ads, we’re here to help. Join us for a discussion with TikTok’s Oliver Silzer and Havas Media Group’s Tessa Kavanaugh, as we cover key factors to successfully advertising on TikTok.

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The Modern CMO: Three Vital Skills to Boost Your Career

Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna salads. We’re wearing… well, we’re not wearing this. We’ve moved on. Nostalgia is fun when you’re referring to fashion or food. But for a modern CMO? Not so much.

By Grad Conn | 7/21/20